The struggling theater market is forcing companies to get creative. AMC theaters are offering private screenings for as low as $99. The offer is for 1-20 people and lets your family enjoy the movies without the threat of contagious strangers. If you head to their site and fill out an application, they will get back to you within three days. Other precautions they are taking is cleaning between showings and contactless snack bar.
This comes a week after they revealed funding would dry up by early 2021. Other theater chains are in a similar situation and are discussing ways to stay in business. The prominent plan right now is to dramatically increase ticket prices until the market stabilizes. All businesses have been hit hard by this pandemic but theaters are on their last leg. Not helped by the rise of the Direct-to-home business model. If these new strategies do not work, they will likely be closed next year.