Star Trek revealed on Friday they will begin season 4 production on November 2. Discovery just launched season 3 this week receiving a 100% critics’ score on Rotten Tomatoes. They also widened the audience by bringing the streaming series to broadcast in late September.
The Star Trek CBS All Access Twitter account revealed a video with the cast delightfully announcing production. They will be taking safety precautions during filming. Practicing social distancing and masks whenever possible. Discovery is a vital part of the franchise and the wider goal. In a THP interview, Producer Alex Kurtzman said the entire Star Trek universe is planned out until 2027.
Season 3 has launched and re-sparked everyone’s interest. The series went through a soft reboot after the crew was thrown 1,000 years into the future. The current state of the series brings in new characters and a new Starfleet. It also created the anticipated spinoff, Star Trek: Strange New Worlds. We will cover the premier on the next Geek Freaks Podcast and give it our official grade.
Reboots are great for new fans, and there are many. With the lack of programming due to COVID, CBS brought the first season of Discovery to broadcast. The ratings were low compared to typical programming with just over 4 million viewers. But that’s 4 million viewers new to Star Trek Discovery. The show is primarily on the CBS All Access streaming service. The exposure could bring more subscribers to the service, interested in more Star Trek.
The announcement of season 4 just one day after season 3’s premiere is a wise move on CBS’s part. Marketing today is not about catchy jingles, it’s about internet trends. This week, Star Trek is definitely trending.