Eric Bischoff Replaced As WWE Smackdown Executive Director

It seems like it was only yesterday that WWE announced the re-hiring of Eric Bischoff as the Executive Director of Smackdown Live while promoting Paul Heyman to the same position on Raw.

In a tweet released recently, WWE has announced that Eric Bischoff has been replaced as Smackdown’s Executive Director by Bruce Prichard, a man with nearly four decades of experience and knowledge of the business, including character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent, and on-screen personality. Earlier this year, Prichard was brought in as part of the company’s creative team.

What will this mean for Friday Night Smackdown? Bischoff’s role would be later discovered as more as a in-between for FOX and WWE executives. Will it be the same for Prichard?

As read on the WWE.com announcement:

Bruce Prichard has been announced as the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.

Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.

Prichard brings nearly 40 years of experience in sports-entertainment with an extensive background in character development and creative storytelling. During his career, Prichard has served in a variety of roles, including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

Please join WWE in congratulating Prichard on his new role and catch Friday Night SmackDown at 8/7 C on FOX

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