The Death of EA’s Origins
In June 2011 EA released a gaming client. Creating a direct competitor with the monster of the field, Steam. When they did, they stopped selling all their games on Steam. This forced people to download this client to play their games. Although if you had originally bought the game on Steam it will stay there.
This of course was centered around computer games. Which the only major games on there were one or two MMOs (Massive Multiplayer Online) and of course Sims. It struggled and never really had a way to distinguish itself from Steam. It just didn’t have enough content. Even their special pass which allowed access to a lot of games that you didn’t need to own didn’t help much.
The client is still ongoing. It has not truly died. The first, or whatever number we are on, nail in the coffin is their games starting to return to Steam. Seemingly a small detail, but its significance hinting a possible coming larger move even closer to the game client system.
Worth noting this comes after EA’s large commercial failures. The company branded as a company that locks over half the game behind the expansion, DLC and loot crates. Ruining several good concept games, such as Star Wars Battlefront. Them pushing into exclusively multiplayer games and killing a lot of IPs that were very strong cash cows.
The long and short of it, the company is not trusted to put out a quality game. So much so that they abandon games or release them before they are ready. It is a long road if the major game producer wants the possibility of surviving the culmination of their failures.